Dotti | Super Scrubber

Kitchen sponge

Dotti joined forces with us to help them reimagine everyday cleaning tools, and the washing-up sponge was first on their product roadmap. Domestic cleaning tools are often designed to be garish and bold to suggest their function and, after very little use, look tired and sometimes downright disgusting. Dotti tasked us to design a product that deserves a place in your home and doesn't cry out to be hidden away.

Our challenge was to improve the core function, durability and performance without increasing complexity. All while maintaining a unique form showcasing the Dotti brand and colour palette.

The result: A striking, brand-defining cleaning tool that you won't want to hide. The Dotti Super Scrubber is ergonomic. Long-lasting, non-scratch and odour-free.

INDUSTRIAL DESIGN - USER EXPERIENCE - PROTOTYPING - MANUFACTURING SUPPORT

"We partnered with Aileron to recruit the best product designers to scale with our business without the inflated expense and challenge of building an internal design team. Aileron is our product design team. They are professional, exceptionally talented, organized, and feel like a natural extension of our team.’’

Rachel Garbutt - Co-founder - Dotti